The 2021 Telluride Jazz Festival Seeks Spirits Partners
August 12 - 14, 2022
SBG Productions seeks spirits partners for the 2022 Telluride Jazz Festival August 12 - 14. The Telluride Jazz Festival is unique for its intimate 3,000 person per day attendance, interactive nature and diverse programing in a beautiful mountain landscape.
Attendees are treated to three days of performance on the Main Stage, Society Stage at Elks Park, late night Jazz After Dark shows located in venues around downtown Telluride, a New Orleans style parade and much more. The festival’s luxury VIP and Patron Experiences features upgraded amenities and a top-of the line culinary and craft beer, cocktail and wine component.
Co-produced by the Telluride Society for Jazz, a 501(c)3 organization, the event’s philanthropic efforts focus on jazz education and preservation, with workshops for attendees, a student jazz program and student band performances.
The average Telluride Jazz Festival attendee is 30 to 50 years old, with a fair amount of disposable income, coming from Denver, Telluride, Durango, Austin, Albuquerque and Dallas. Over the past few year’s festival has attracted a lively crowd coming to enjoy the laid back atmosphere of the festival and Telluride’s endless outdoor recreation opportunities.
The Bars
General Admission
The General Admission experience features a full bar with wine, cocktails and craft beer within view of the stage.
Patron/VIP Experience
The Patron and VIP Passes treats attendees to a top-of-line culinary and craft beer, cocktail and wine experience. These passes also feature 100% complimentary bars- attendees can enjoy for free.
An Opportunity for your Brand
SBG Productions seeks a spirits partners for the 2021 Telluride Jazz Festival August 13 - 15 to help us make the event extra special. For the right brand, this will be a great opportunity for consumers to try your product and get to know your brand with many other benefits outlined below.
Partnership Benefits
Title
Official spirit partner of the 2022 Telluride Jazz Festival (product category exclusivity)
Pre-Festival Benefits
Marketing push (blog, social, newsletter) announcing cocktail menu. Including a Patron and VIP craft cocktail menu. View the 2021 announcement here
Hyperlinked logo on Festival Partner Page here
Hyperlinked logo on two email newsletters (40,000 subscribers)
During Festival Benefits
Festival bars to carry and pour/sell products. The Festival will order product at cost from distributor- all unused cases of product to be returned to distributor for refund. Product must be delivered to Telluride.
Signage featuring cocktails and brand names at bars
Logo on partners page of Festival Program Guide (mid-tier) | 3K print copies + digital distribution on our website. View the digital version here
Up to three banner placements on Festival Grounds
Three Stage Announcements per day, for three days
If wanted: 10x20 activation booth space to interact with up to 3,000 attendees each day for three days
Ability to distribute swag and promotional items (must be approved by the festival)
Passes
Four 3-Day Festival Passes with vendor credentials
Post Festival
Inclusion in newsletter and social campaigns thanking sponsors
Hyperlinked logo to remain on festival partner page until close of 2021
Two high-res festival photos to use in marketing
Two high-res festival photos featuring activation booth
Asking Cost
$2,500 cash or $3,500 in product donation/ Negotiable- mix of cash and product accepted
Additional Info
See more about partnerships with the Telluride Jazz Festival here.
Contacts
Patrick Shehan | patrick@sbgproductions.com | 303.437.7562